Video on social media is hot right now! Stories, Reels, Going Live.....log into any social media platform, and you'll probably notice some kind of video content within the first 10 seconds. This is because video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer.
82% of people prefer to see a video over a standard brand post, so it’s critical for brands to start embracing video as a go-to medium for content creation.
What's great is that don't need a great deal of expensive equipment to make a video for social media either... but that doesn't make videoing yourself for social media any easier, especially if you are an introvert!
Are you preventing putting yourself out there with confidence?
Many people dislike being on camera, which is an obstacle to creating videos. Your videos don’t need to be perfect – but if you're camera shy it can be a huge hurdle to overcome! Here are some common thoughts that people share before hitting the record button on their phone:
It's normal to feel this way, and of course, there are all kinds of videos you can make without ever having to show your face....but showing your face more on camera will help you reach more people and engage better with your customers.
Here are 10 secrets to Camera Confidence for Videoing yourself
1. Forget about perfection
Unless you're going live, most of the time your videos will be pre-recorded too so you will have a chance to do it again if you forget what you are saying or there is a technical problem. But it's good to feel comfortable with making mistakes. Your audience will appreciate knowing you’re human, so a slight word fumble isn’t the end of the world. Keep going and finish strong.
In fact, the authenticity and sincere nature of live videos help endear your audience to you. They want to see you and feel like they can connect and relate to you. So let your true self shine!
At the end of the day, just have fun! Everybody has something to share, so go spread your message.
Take comfort from the fact that even if you are an experienced BBC weatherman you are not immune from making mistakes!
2. Practice. Practice. Practice.
Get used to filming yourself without the pressure of performing or publishing. Record yourself every day for 7 days but just keep the videos on your phone. Make sure you do this every day for an entire week.
Only you need to watch them back but it's going to help you get comfortable with being on camera.
3. Start Small
Start with 15 second Instagram or Facebook stories that disappear after 24 hours. Here are a few quick, video story ideas to try:
4. Script it at first
Starting at first with a script as you are growing in confidence will stop you from staring blankly at the screen. A script gives you a chance to ensure you actually get to say everything you want to say. When you try to wing it, you may forget a crucial point or wander off-topic. Using a tool like BigVu below:
It's best as you grow in confidence to then move to bullet points as a prompt to look more natural but, this technique can help you get started.
5. Eliminate distractions
Put your phone on do not disturb to stop notifications popping up. Try to find a quiet place to film where you won’t be disturbed. Close the windows and doors. Some background noise is expected so don’t worry too much about that. Do speak clearly though and not too quickly.
And if you do get interrupted, remember it also happens to the experts! If you're not live, you can retake, if you are live, have a sense of humour and laugh with your audience.
6. Think about lighting
Don’t place yourself with a window or a lamp behind you because you will just be a shadow on the screen. Some light should fall on your face – so you could stand facing the window or a lamp or with it to the side of you. A simple, relatively inexpensive ring light is quite useful, particularly the ones that act as a tripod and holder for your smartphone too!
If you are not sure how the lighting looks, then film yourself in position for a few seconds and watch it back. Check if you can see your face – people want to be able to see your eyes and your lips moving. When people see your face they will build up a greater sense of connection with you.
7. Feel good
Dress comfortably, brush your hair and apply some makeup if it helps you feel more confident! Many social media platforms have filters built-in, so using one of these on your first videos may help you to feel more confident until you get more used to being able to show up without one authentically.
Use a filter like some of these...
Coloured hair for those bad hair days
Natural make up
8. Keep it short and simple
Try to communicate one main message per video. It’s not about what you look like and it is not about what you sound like. It is about the message that’s going to impact your audience.
Try not to overload your audience by saying too much all at once. It’s much better to do several short, simple videos rather than a long one where people may lose interest and not finish watching it.
9. Use an app to edit
Whilst there are options in some social media platforms built in for editing video you may find more options and easier to repurpose video content if you first edit off app. There are several free and inexpensive video editing apps you can download that will turn your phone or tablet into a mini editing suite, and allow you to make tweaks to your footage when you're on the move.
Every editing app will be different, but there are a few features you’ll want to look for. Because most apps will have a free and paid version, it’s important to know what’s essential and what might be worth an upgrade.
Here are a few we use for editing on the go:
10. Stop overthinking it and just do it!
It’s easy to become a perfectionist when it comes to making a video like this and spend hours trying to make it just right. Give yourself a time limit and stick to it. Even if there are a few imperfections, most people won’t notice them. Remember the most important thing is to make your message clear and simple!
Remember, filming yourself for social media is ONLY going to benefit your engagement, your reach, and your follower retention. So have fun with it, don’t take yourself too seriously, and just so it!