Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly.
The predominately image-based site has millions of users from all across the world. So, let’s take a look at some of the reasons it can be a great platform for your business.
1. Reaching Existing and New Customers
As of 2021, Pinterest had 444 million monthly active users. It is one of the biggest social media sites in the world, giving you access to a huge range of potential new customers.
You’ll also find a lot of your existing customers are on the platform. This gives you the opportunity to build up a reputation quickly as your existing customers will quickly follow and interact with your posts.
One of the best things about Pinterest is that its users are much more engaged than they are on other social media platforms. With Facebook and Twitter, for example, it’s all about getting followers. However, on Pinterest, users are much more likely to repin (share) your content, giving you much greater exposure.
2. Helping You to Identify Key Trends
Pinterest isn’t just great at helping you attract and engage with customers; it can also help you to identify key trends. Delivering fresh content that your audience wants is crucial to your success. In order to do this, you need to know what’s trending.
There is a tool you can use on the site which shows you the top trends. It also shows you what time search queries for the biggest trends typically take place. This can greatly help with your marketing efforts as you’ll not only know what to market but also when to post in order to gain the most exposure.
3. Driving Traffic to Your Website
Another reason to sign up to Pinterest is that it can drive a lot more traffic to your website. Did you know the platform can drive more traffic to your website than the other social media sites available?
The posts can have a much longer life span than other social media networks. So your content can still show up in search months - even years later.
However, in order to drive traffic to your site, you need to be delivering great content. So, while Pinterest does have the potential to drive a lot of new traffic your way, it all depends upon how successful your posts are.
4. Great for Smaller Businesses
Pinterest is great for smaller businesses as it doesn’t focus on brands. That is, users aren’t just searching for well-known businesses and products. This gives smaller, unknown brands just as much of a chance at success on the platform as bigger businesses.
These are just some of the top reasons why you should use Pinterest for your business. It can deliver a lot of great benefits, including helping you to grow your business and develop a loyal and engaged fanbase. However, remember that you’ll only experience these benefits if you know how to use Pinterest properly.