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The Advantages and Disadvantages of Online Marketing
Many businesses are trying to increase profits by using online marketing to increase sales, while also hoping to raise brand awareness. While online marketing has its advantages, there are also some disadvantages too. Let's look at both the advantages and disadvantages of online marketing. Advantages of Online Marketing It can be a low-cost promotion strategy.…
Don’t Be Afraid to Show Your Personality on Facebook
There's so much more to life than work! People are engaging on Facebook to be sociable. So if you do nothing but post about your business, you're not doing yourself justice and your followers will soon get bored and abandon you. Pique your follower interest with other “lifestyle” type photos and behind the scenes posts. Sharing…
What to Do on a Daily Basis to Attract New Clients on LinkedIn
As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up again but that’s short lived and within six weeks they…
How to keep your website secure
Is your website secure? You may think no one might want to hack your website, especially if you are a smaller business, but hackers will attack website for three main reasons: They want to steal access to your data such as your email list, credit card information stored on your website, etc. They want to…
Increase Your Sales and Name Recognition with Facebook Ads
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process. If you want to take control and try to speed up the rate at which you obtain leads or make sales, you can try using Facebook Ads to increase your…
Plan and post with Canva Pro
We've always been a big fan of Canva who make it easy for non-designers to create amazing social media designs. We regularly recommend it in our social media courses and workshops. If nothing else if, you're scheduling for more than one platform the resize feature in the Pro version is worth the money alone in…
How to Find Leads on LinkedIn Naturally
Prefer to listen? – add our podcast Subscribe on iTunes Listen on Spotify If you want to find leads on linked the first thing you need to remember is LinkedIn is NOT about sales: It’s about building connections and developing relationships with people who may (or may not) be interested in what you have to…
8 Ways to Rank Your Website Without Backlinks
Here are 8 Ways to Rank Your Website Without Backlinks. When your website is new it can be hard to use backlinks to your site as an SEO strategy. With SEO strategy, there's not one “big thing you can do to rank your website in search, but lots of little actions you need to take,…
3 Easy ways to get more followers on Facebook
Prefer to listen? – add our podcast Subscribe on iTunes Listen on Spotify If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a week you post is your choice and some quick market research will tell you…
Why a managed WordPress website with Purple Dog is better for your business
We're experts in WordPress and have recently upgraded our servers to be able to offer fully managed WordPress website hosting. Your website is an investment for your business so it's important that it's taken care of and doesn't cause you headaches! Are you experiencing any of the following scenarios with your website: site performance is…
Is your Brand Identity Consistent in these 4 important places?
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in…
How to achieve awesome SEO on your website
Or as we would of course say…. How to achieve “Pawsome” SEO for your website SEO (search engine optimisation) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in website visitors (traffic) and sales. So, what is SEO…