Social media management may seem like easy work. How hard can it be to post content to a couple of accounts every few days, right? Why would you want to pay for someone else to post your content? If you … Read More
To help with SEO your website needs an XML sitemap. An XML sitemap is a list of your website’s URL (the address of each page on your website).  That’s why it’s called a sitemap. It maps out how the website … Read More
Social media marketing is not about selling. You should be using social media to connect with your audience. People, even your existing customers, don’t follow you on social media to buy from you or to hear about your latest product or … Read More
Website maintenance is never something you want to think about after you’ve had a new site designed. When website owners do think about it instead of it being viewed as a necessity, it’s often looked at as a chore. Unfortunately, … Read More
To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers.  Building a targeted and invested email … Read More
Twitter does a great job of letting you know when someone mentions you in a tweet when they use your @username. However, it doesn’t notify you when someone mentions your website without using the @ handle. You might be surprised … Read More
Social Media image creation can seem quite daunting to the small business owner. Â Graphic Design can seem overwhelming but now with free tools like Canva to help you get started, and social media images having more of an impact it’s … Read More
Social media has become a powerful force in terms of traffic and revenue. When implemented and executed properly, a good social media marketing strategy can uplift a brand and make all the difference between an obscure small business and burgeoning … Read More
Instagram is currently our favourite social platform at Purple Dog. Â The reason? Because it’s the platform we see the most engagement on. Â We have more of our audience liking our pictures, commenting and we find it easy to do the … Read More
Social Media presence has become almost vital for all business – large, small or the self-employed. Â Whether you like it or not, if you don’t take steps and manage your online presence, your customers and clients will! Â And sadly, it’s … Read More