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Should I use emojis in Social Media_

Should I use emojis in social media?

Social media is a fast-paced, dynamic place where rules change by the minute. The better you are at adopting the habits of its users, and keeping up with trends, the better your results will be. So should you be using emojis in social media? Why use emojis in social media? Emojis help to convey a…
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choose a website desigher

How to choose a website designer that’s useful for you

How should you choose a Website Designer? With so many options it can be overwhelming. The array of web designers available is huge! So are the different website platforms. Should you have a completely bespoke, coded website? A WordPress content management system? Or even a ‘do it yourself’ with a website builder like Squarespace or…
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10 helpful things we learnt from a daring social media break

10 helpful things we learned from a daring Social Media break

Did you take a Social Media break? Over the festive period, you may well have taken the opportunity to have a bit of a digital detox. It’s the time of year many people tend to focus on the family in front of us rather than our online connections. As a social media agency, we took…
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How to Find the Best Instagram Hashtags for Your Business Account

How to Find the Best Instagram Hashtags for Your Business Account

Finding the best Instagram hashtags for your business account can be challenging, particularly if you are new to the platform and when everyone seems to have a different strategy. Using the right Instagram hashtags can help you reach your customers and build your network.   What is a hashtag anyway? A hashtag is where the…
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3 reasons you need a social media manager now

3 reasons you need a social media manager now

Social media management may seem like easy work. How hard can it be to post content to a couple of accounts every few days, right? Why would you want to pay for someone else to post your content? If you are facing any of these common issues below then it’s time to reconsider and hire…
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Why your website needs an xml sitemap

Why your website needs an xml sitemap

To help with SEO your website needs an XML sitemap. An XML sitemap is a list of your website’s URL (the address of each page on your website).  That’s why it’s called a sitemap. It maps out how the website is structured and what the website includes.  XML stands for “Extensible Markup Language”, a way…
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How to use social media to connect with your audience

How to use social media to connect with your audience

Social media marketing is not about selling. You should be using social media to connect with your audience. People, even your existing customers, don’t follow you on social media to buy from you or to hear about your latest product or launch or webinar…. BUT when you talk about what goes on behind closed doors, they…
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website maintenance

Website maintenance. Why does my site need it?

Website maintenance is never something you want to think about after you’ve had a new site designed. When website owners do think about it instead of it being viewed as a necessity, it’s often looked at as a chore. Unfortunately, it’s often a chore that never gets done. Your website was a significant investment for…
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how to grow your email list online

Grow your email list by collecting email addresses online

To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers.  Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do…
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How to ensure you don’t miss website mentions on twitter

Twitter does a great job of letting you know when someone mentions you in a tweet when they use your @username. However, it doesn’t notify you when someone mentions your website without using the @ handle. You might be surprised by how many hidden mentions you have! How to find missing website mentions: 1) Do…
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social media image design tips

7 Simple Social Media Image Design Tips

Social Media image creation can seem quite daunting to the small business owner.  Graphic Design can seem overwhelming but now with free tools like Canva to help you get started, and social media images having more of an impact it’s certainly worth investing some time to create some social media images. Here are 7 simple social…
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how and when to post to social media

Social Media Posting – Best and Worst Times to Post

Social media has become a powerful force in terms of traffic and revenue. When implemented and executed properly, a good social media marketing strategy can uplift a brand and make all the difference between an obscure small business and burgeoning start-up. If 2016 is the year you set some lofty social media goals and you’ve…
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4 ways to grow your Instagram followers

4 ways to grow your Instagram followers

Instagram is currently our favourite social platform at Purple Dog.  The reason? Because it’s the platform we see the most engagement on.  We have more of our audience liking our pictures, commenting and we find it easy to do the same with people we follow. So if you’re interested in starting out on Instagram or…
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HOW TO set social media goals

How to Set Social Media Goals

Social Media presence has become almost vital for all business – large, small or the self-employed.  Whether you like it or not, if you don’t take steps and manage your online presence, your customers and clients will!  And sadly, it’s normally the unhappy ones that will make the effort and announce their dissatisfaction.  Nowadays, just…
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Social Media

Social Media Image sizing reference guide 2017

The age of the internet has afforded us an incredible amount connectivity. We can reach thousands, if not millions of people now through something as simple as social media. Marketing used to mean ad space in the local newspaper, but today it encompasses a variety of tactics, platforms, and strategies to reach and attract new customers. Platforms like Facebook,…
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Using visuals in Social Media

We have often recommended in the past to make full use of  Social Media Visuals.  In fact, all platforms are becoming more image-centric.  The reason being is we connect emotionally to images more than video, audio or text. People make decisions and take action quickly when prompted by images, rather than by reading a lot of…
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Social media analytics

Friday we discussed why it’s important to see if what you’re posting to social media is actually working for you.  We discovered this handy guide to social media analytics to get you thinking about what you are measuring….or not!
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What works on social media?

What works on social media?

If you’ve been using social media for business for awhile, do you know what works on social media?  Have you learnt which content, timing, and frequency is right for you? It helps to have a sense of which social media stats to look for, where to look for them, and how to assess their success. Find your…
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How to get efficient on social media

There are so many social media channels and so little time in business.  We’ve touched before on how to save yourself time on social media.  The secret is in the scheduling.  Then you’ll have time to engage with and listen to your audience – the social part! Schedule your posts and work in batches Scheduling is the…
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Power words to use in your social media

Power words to use in your social media updates

Friday we discussed how you need to use emotions to help connect and engage with your audience on social media. Whist this infographic from Coschedule suggests power words for Emotional Headlines using these words in your social media updates can help you to make that desired connection.
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