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How to Write Great Calls to Action on Social Media
Using a call to action in social media posts is essential. A call to action (CTA)is a prompt encouraging visitors to engage in a particular action. In social media, a call to action could guide your followers to comment, make a purchase, or subscribe to your newsletter, among other possibilities. The specific call to action …
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Drive Website Traffic Like a Pro: 6 Powerful Strategies to Try
Having a website is just the beginning of your online journey. To reach a wider audience and achieve your business objectives, you need to drive traffic to your site. It’s not just about having an online presence; it’s about making that presence work effectively for you. How to drive more traffic to your website 1. …
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Strategies for Business Owners to Set Social Media Boundaries for Better Mental Health
Social media has become a huge part of our lives, both personally and professionally. It’s great for connecting with our audience, but let’s face it, it can also be a major source of distraction and stress. The good news is that by setting clear boundaries around social media use, business owners can protect their mental …
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Do Instagram hashtags still work in 2023? The Impact of Hashtags on your Instagram Growth
A question that constantly comes up in my training session is do Instagram hashtags still work in 2023? The short answer is yes! There’s been a lot of misleading information on Instagram recently about whether hashtags still work but read on to learn why hashtags are still important to help you grow your Instagram audience. …
How Instagram Carousels Can Skyrocket Your Reach
Instagram carousel posts are one of the most engaging formats businesses can use on the platform. Over the years, the variety of posts that you can share on your Instagram feed has transformed, ranging from single images to carousel posts and videos. What is an Instagram Carousel Post? An Instagram carousel is a post with up …
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Instagram Highlights for Business: Maximising Your Visibility
Instagram has become a powerful tool for businesses looking to increase their online presence and reach new customers. Instagram Highlights is a feature that allows you to showcase the most important stories on your profile. Not only can you use Highlights to keep your content organised and easily accessible for your followers but you can …
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Why should you schedule your social media posts?
Scheduling your social media can bring numerous benefits to your online presence. In this post, we’ll discuss some of the top reasons why scheduling your social media is a good idea. 1. Scheduling Social Media Posts Saves you time! Scheduling your social media can save you a significant amount of time. Instead of spending time …
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How to structure your website navigation
Your website navigation menu is one of the most important elements of your website. It’s key to your website’s success as it’s crucial for your visitors to help find what they are looking for. If your visitors can’t find the information they want quickly they will leave which not only affects your search ranking but …
How to optimise your Instagram Bio
Why does your Instagram business profile bio matter so much? It’s a small area that people only see when they visit your profile so why does your Instagram bio matter so much? In most cases, people will visit your profile as they discover you through an Instagram hashtag or by clicking through from a paid …
Is Pinterest the missing hole in your content strategy?
As business owners, we create a lot of content that is posted to social media platforms. When you put your craft content and publish it out into that social feed, you’re often crossing your fingers that people get a chance to see your hard work. And it’s great when they do! When they engage with …
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How to Add a Cover Photo to Instagram Reels
Instagram Reels always perform best when they’re shared to your profile grid. Getting that initial burst of engagement from your followers signals the algorithm to push your Reel to reach many others in the explore tab. However, they can look out of place compared to your other posts if you’ve curated a visual brand aesthetic. …
7 Reels you can create without showing your face
One of the best ways to gain more exposure to new audiences on Instagram is using reels. However, not everyone is comfortable on camera. So how can you create more video content, and make use of this engaging content form without having to be on camera yourself? Here are 7 reels you can create without …
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