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How to achieve awesome SEO on your website
Or as we would of course say…. How to achieve “Pawsome” SEO for your website SEO (search engine optimisation) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in website visitors (traffic) and sales. So, what is SEO …
5 Things to Know About Finding Customers on LinkedIn
If you’re looking to make important business connections, LinkedIn is the best social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence and build trust with buyers; and solopreneurs looking for freelancers to build their dream team. In the world of business relationships, you just …
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Finalist in Brilliance in Business Awards
Purple Dog was a Finalist in the 2019 Brilliance in Business Awards. Back in September Bingo and I received an email from the New Forest Business Partnership inviting us to submit further information about the business as we had been nominated for an award – Outstanding Customer Care. Outstanding Customer Service Award sponsored by New …
Should I use emojis in social media?
Social media is a fast-paced, dynamic place where rules change by the minute. The better you are at adopting the habits of its users, and keeping up with trends, the better your results will be. So should you be using emojis in social media? Why use emojis in social media? Emojis help to convey a …
How to choose a website designer that's useful for you
How should you choose a Website Designer? With so many options it can be overwhelming. The array of web designers available is huge! So are the different website platforms. Should you have a completely bespoke, coded website? A WordPress content management system? Or even a ‘do it yourself' with a website builder like Squarespace or …
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10 helpful things we learned from a daring Social Media break
Did you take a Social Media break? Over the festive period, you may well have taken the opportunity to have a bit of a digital detox. It's the time of year many people tend to focus on the family in front of us rather than our online connections. As a social media agency, we took …
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How to Find the Best Instagram Hashtags for Your Business Account
Finding the best Instagram hashtags for your business account can be challenging, particularly if you are new to the platform and when everyone seems to have a different strategy. Using the right Instagram hashtags can help you reach your customers and build your network. What is a hashtag anyway? A hashtag is where the …
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3 reasons you need a social media manager now
Social media management may seem like easy work. How hard can it be to post content to a couple of accounts every few days, right? Why would you want to pay for someone else to post your content? If you are facing any of these common issues below then it's time to reconsider and hire …
Why your website needs an xml sitemap
To help with SEO your website needs an XML sitemap. An XML sitemap is a list of your website’s URL (the address of each page on your website). That’s why it’s called a sitemap. It maps out how the website is structured and what the website includes. XML stands for “Extensible Markup Language”, a way …
How to use social media to connect with your audience
Social media marketing is not about selling. You should be using social media to connect with your audience. People, even your existing customers, don't follow you on social media to buy from you or to hear about your latest product or launch or webinar…. BUT when you talk about what goes on behind closed doors, they …
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Website maintenance. Why does my site need it?
Website maintenance is never something you want to think about after you've had a new site designed. When website owners do think about it instead of it being viewed as a necessity, it’s often looked at as a chore. Unfortunately, it’s often a chore that never gets done. Your website was a significant investment for …
Grow your email list by collecting email addresses online
To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers. Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do …
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