Social media can definitely assist you in making your business a success. However, there are now a large number of social media platforms out there to consider and trying to have a presence on them all might leave you spreading yourself a little too thinly to actually be effective on any of them.
We advise our clients to think about which social media platforms are right for them. The first question to answer is where is your audience most likely to be and which platforms then best match your service or product. For example if you have a particularly visual product then using a more visual platform such as Pinterest or Instagram might be a better use of your time than twitter.
This infographic from Merchant Money gives you a quick overview of the different types of platforms, how many users are active on each platform and a great starting point for pulling together a social media strategy for your business: