There’s so much more to life than work! People are engaging on Facebook to be sociable. So if you do nothing but post about your business, you’re not doing yourself justice and your followers will soon get bored and abandon you. Pique your follower interest with other “lifestyle” type photos and behind the scenes posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.
Know, Like & Trust
To achieve this successfully you first need to get clear on who you are talking to. Make sure what you share will resonate with your audience and ideal customer or client.
You must build relationships to nurture your likeability. To do this you need to be "real". Share photos of yourself and the team in your business, write using your voice, and get more personal. Rember social media is a two-way conversation and you need to invite your audience to engage and interact with you.
Without trust, there’s no exchange. Build trust and you’ll build a relationship that could blossom into so much for both you and your customer. Remember to keep your language simple and jargon-free, give examples of your work and positive experiences your customers or clients have had and apologise when you need to - nobody is perfect!
Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers:
Share Your Humor
Everybody needs a little pick me up during the day and laughing also releases stress.
Have fun with Memes or GIFs
Aside from sharing images on your social media, you can use memes and GIFs when publishing your content. This adds a fun spin to your plain post and will be too irresistible for your audience to scroll past.
(Just remember to keep the meme or GIF relevant to your company and audience!)
Join in with the excitement on Seasonal Events
Your audience will appreciate that your business also has real people that get excited about the holidays!
What are you up to this weekend?
Why not share your view this weekend; are you in woodlands, by the water, or on the beach? Even if you’re stuck inside during bad weather, your view can stir up fun conversations.
What matters to you?
How are you feeling about something important to you? Don't be afraid to share a little vulnerabillity.
Behind the scenes
Show pictures of your workspace. Post about how you relax after a long day’s work. Share team photos or what you are working on right now.
These are just a few ideas of what to share online that still shows you’re a real person behind your business. These types of lists are really unlimited in length because you are so uniquely different from every other person in the world.
Showcase what makes you YOU; show us your talents outside of your work. Sharing these glimpses into your personality and your life will attract your audience.