Having a website is just the beginning of your online journey. To reach a wider audience and achieve your business objectives, you need to drive traffic to your site. It's not just about having an online presence; it's about making that presence work effectively for you.
How to drive more traffic to your website
1. Content is King
If you want people to come to your website, you need to give them a reason to come. You need to create awesome content that attracts people and that they feel compelled to share with others. If you simply post short, uninspired articles, you’re not giving people much reason to come to your site or share your content.
From educational articles to entertaining videos, you need to create compelling content that answers people’s questions and speaks to their pain points will keep users coming back for more.
When creating content, ask yourself these questions:
- Does this add value to my target audience?
- Does this content answer my target audience's questions?
- Does it speak to my audience's pain point
- Is this share-worthy?
It doesn't have to be a blog post, it can be a downloadable lead magnet or a video.
2. Drive traffic to your website with Social Media
Leverage the influence of social media platforms to drive traffic to your website. You can share teasers of your content on different networks and encourage your followers to head to your website for more!
Whilst most platforms like to keep people on their site as long as possible simply adding a website link to every post isn't necessarily the best strategy. Instead, use calls to action on posts and engage with your audience.
Don't forget to share and repurpose your content multiple times. Sharing content more than once will generate more clicks, visits, and shares and not everyone will see your post the first time.
Social media can be a game-changer in expanding your website's visibility but remember, it's not just about pushing a sales message - it's about sparking conversations and fostering relationships.
3. Build your email list
Don't underestimate the power of email marketing. Each time you publish something new on your website, send a link out to your email list to entice readers to your website to learn more.
To help build your email list the best strategy is to give something away in exchange for your target audience's email list. The giveaway, called a “lead magnet,” is a piece of valuable content that readers can download once they hand over their email address.
Lead magnet examples might be:
- How to Videos
- Free email courses
4. Advertise your website
Pay-per-click (PPC) advertising can be an effective way to attract immediate traffic. Platforms like Google Ads and social media advertising allow you to target specific audiences based on demographics, interests, and behaviour, increasing the likelihood of converting leads into website visitors.
Don't forget to also include your website address on any printed advertising materials, business cards, or signage too!
5. Optimise your website
Search engine optimisation (SEO) is the lifeblood of driving organic traffic to your website. Optimise your website with relevant keywords, meta tags, and high-quality content. Create informative blog posts, infographics, and engaging videos that resonate with your target audience. By appearing on the first page of search engine results, you'll attract more visitors and increase your website's credibility.
Driving traffic to your website is an ongoing process that requires dedication, creativity, and adaptability. By combining the power of SEO, compelling content, social media, email marketing, and other strategies mentioned above, you can significantly increase your website's traffic and achieve your online goals. Remember, creating and building a strong online presence takes time, so be patient and persistent in your efforts. If you need help with your social media content strategy to help drive traffic to your website check out my coaching options.