Short-Form Video for Social Media

Short-form video is now one of the most powerful ways for businesses to build visibility, share their message and connect with their audience online, but for many business owners, knowing where to start can feel overwhelming.

This practical workshop is designed to help small business owners understand how short-form video works across platforms such as Instagram Reels, TikTok and YouTube Shorts, and how to create video content in a way that feels more manageable, strategic and realistic.

During the session, we’ll look at what makes short-form video effective, how to plan simple video ideas, and how to make the most of hooks, captions and calls to action. We’ll also explore beginner-friendly editing tools and practical ways to create video content without needing lots of equipment, confidence on camera or hours of spare time.

The aim is to help attendees leave with a clearer understanding of how short-form video can support their business, along with practical ideas they can start using straight away.

We’ll cover:

• What short-form video is and why it matters for business visibility
• The differences between Instagram Reels, TikTok and YouTube Shorts
• How to come up with simple video ideas for your business
• What makes a strong hook and why the first few seconds matter
• How to use captions, text and calls to action effectively
• Beginner-friendly editing tools and practical creation tips
• How to make short-form video feel more manageable and sustainable
• Ways to repurpose video content across different platforms

This workshop is ideal for business owners who want to start using short-form video with more confidence, or who have tried creating Reels, TikToks or Shorts but would like a clearer strategy behind what they are posting.

This event is organised by Carmarthenshire County Council, funded via the Shared Prosperity Fund through the UK Government