Grasping the Gobbledegook – Your friendly guide to website jargon – part two

It's hard to grasp some of the words that tend get used all the time by website designers.  Here at Purple Dog we're on hand to help you grasp what can feel like gobbledegook.   We like to speak the language of our customers so thought we'd demystify some of these commonly used terms you might hear used when you are shopping around for a new website.

grasping the gobbledegook of website jargonContent

A word you'll likely to hear a lot is “web content” and by definition, content is the ‘stuff' that makes up a web site. This could be words, pictures, images or sounds. In essence however, when we talk about web content, we are essentially referring to content in a textual nature. Content therefore is the ‘information' in text form a web site provides.

Content Management System (CMS)

Content Management Systems (CMS) are applications used to manage website content. They have the ability to manage news or blogs. Normally if you need a website on which updates can be made yourself then this option is best for you.  The website designer will build a template with the design of your website and the content management system is the application by which you can enter your content (text, images, sounds) without worrying about the overall design and layout.

Brochure / Static Website

Brochure website

This is a website with fixed content and is mainly used to give a good professional impression of your company to new customers finding you online (perhaps researching before they choose your company) or current customers looking for a reminder of your contact details. Usually these websites consist of only a few pages,




  • Home
  • Our Products
  • Our Services
  • About Us
  • Contact Us


This stands for ‘What You See Is What You Get’ and often refers to editing options.  Content Management systems often have WYSIYG editing to make it easy for you to update content.  Microsoft word for example has WYSIWYG editing.  What you seen on the screen is how it prints out on the page.


An electronic commerce website is one that allows you to sell your products.  You can accept orders, payments, manage stock inventory all online.


It is a first page (also referred as an opening page, start page or main page) of a Web site. This would technically be your index page or default page of your directory.


A website layout that adapts to the device it's being viewed on (e.g. laptop, tablet, smartphone etc.) to optimise ease of reading and interaction:

responsive web design by Purple DogBlog

Short for “web-log” and is typically a regularly updated website or web page, usually one run by an individual or small group, that is written in an informal or conversational style.  A bit like an online personal journal or diary.



Really Simple Syndication; web feed format used to publish frequently updated content such as a blog or podcast.




PDF downloadDownload

To save something found on the Web to a file on your computer.  So here's one for you as a reference guide on all the terms from this week.


This is part two of our four part series.  Make sure you never miss another post and subscribe to our blog by email.

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