Grow your email list by collecting email addresses online

posted in: Emarketing | 0

To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers.  Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long-term growth of your business.

No matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing–if nurtured–that will allow you to directly and personally communicate with your readers on an ongoing basis.

Here are 12 ways to collect email addresses online:

1) Include a link to your newsletter sign up form on your website and/or blog.

(Or better yet, include a sign up form in the main navigation or footer bar to grow your email list quickly):

Sign up

2)  Include a link to your newsletter sign up form to your email list in your personal email signature:

email subscription

3) Embed a sign-up form on your facebook page to your email list:

Emded sign up form on facebook

4) Create a “sign up” call to action on your Facebook business page:

call to action sign up on facebook

5)  Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc.

Have people sign up for your newsletter to qualify to grow your email list:

free cheatsheet sign up form example

6) Use a Lightbox to grow your email list

When someone attempts to leave your site, display a lightbox and ask them to sign up:

grow your email list with a lightbox pop up

7) Create a Twitter lead generation card to advertise and gain sign ups for your email list:grow your email list

8) Include a forward-to-a-friend link in all your emails:

grow your email list

9) Include a link to the email sign up form in your Twitter business profile description:

change your twitter profile to help grow your email list

10) Post your sign up form page on LinkedIn and sponsor it.

Or simply include it in your profile’s contact details:

use your linkedin profile to grow your email list

11) Make and upload videos to YouTube, then include a link to your sign up form:

Use youtube to grow your email list

12) Attend or exhibit at a trade show or networking event and bring your iPad with you and ask if they want to sign up:

use your tablet to allow sign ups to your email list

Need more help with your email marketing?

Contact us today.

Follow Rebecca:

Friendly Online Marketing Consultant

Rebecca is passionate about helping others choose the right options for promoting their business or club online. Her constantly curious and problem solving nature make her able to learn new skills quickly. Yet as a qualified Secondary School teacher make her empathetic and able to pass on these skills to empower others trying to find their way in the online world.