To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers. Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do to ensure the long-term growth of your business.
No matter how important blogging, social media, publicity and other forms of outreach are for getting your work in front of the right eyeballs, your email list is the only thing–if nurtured–that will allow you to directly and personally communicate with your readers on an ongoing basis.
Here are 12 ways to collect email addresses online:
1) Include a link to your newsletter sign up form on your website and/or blog.
(Or better yet, include a sign up form in the main navigation or footer bar to grow your email list quickly):
2) Include a link to your newsletter sign up form to your email list in your personal email signature:
3) Embed a sign-up form on your facebook page to your email list:
4) Create a “sign up” call to action on your Facebook business page:
5) Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc.
Have people sign up for your newsletter to qualify to grow your email list:
6) Use a Lightbox to grow your email list
When someone attempts to leave your site, display a lightbox and ask them to sign up:
7) Create a Twitter lead generation card to advertise and gain sign ups for your email list:
8) Include a forward-to-a-friend link in all your emails:
9) Include a link to the email sign up form in your Twitter business profile description:
10) Post your sign up form page on LinkedIn and sponsor it.
Or simply include it in your profile's contact details:
11) Make and upload videos to YouTube, then include a link to your sign up form:
12) Attend or exhibit at a trade show or networking event and bring your iPad with you and ask if they want to sign up:
Need more help with your email marketing?