Or as we would of course say....
How to achieve "Pawsome" SEO for your website
SEO (search engine optimisation) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in website visitors (traffic) and sales.
So, what is SEO we hear you yelp?
When someone searches the internet for the types of products, services, or information you offer, the best place to make your business visible is at the top of their search results. This is what SEO is all about.
There are a variety of factors that affect SEO and this impacts your search engine rankings.
Here are a few things you can do to build your On-Page SEO:
1. Add a title tag.
You need this on every page of your website, as this will show the search engines and your visitors what the page is about. Ideally 70 words or less and include the keyword or key phrase that you want to rank for.
2. Write a meta description.
Use this to explain in more detail what the webpage is about. Include the keyword or phrase within this description too.
3. Create sub-headings.
Using sub-headings make content easier to read, plus helps improve your search engine rankings. You can use them to add additional keywords and key phrases into your content. This shows the search engines that you believe them to be important to your content.
4. Build internal links.
This technique can be powerful and may be strong enough to rank individual pages without any external (off-page) SEO. Add a link within your content to other pages or articles to a longer, more authoritative piece of content.
5. Use image name and ALT tags.
When adding images to your website, ensure each one has a name that includes your chosen keyword. When indexing the page, the search engines may rank these images when people search for that specific keyword.
6. Avoid over-optimizing.
When creating the content for your website, it’s important not to over-optimize. This means that it will benefit you to sparingly use the main keyword while including related keywords and phrases. You may be able to rank highly for these other keywords as well.
7. Make your website mobile-friendly.
These days, most searches and social media traffic will come from mobile devices. So, it’s important that your website works properly on mobile. If your website isn’t mobile-friendly, this will impact your user experience, and therefore your ranking signals, negatively. Every website we design is mobile-friendly.
There are also a few things called Off-Page SEO you can do to help too:
1. You must build trust.
Trust has become an important ranking factor. It shows the search engines that what you say is accurate and that visitors can trust your content. To develop trust, build high-quality backlinks from other trusted sources and ensure that your content is high quality and accurate.
2. Build backlinks.
Most SEO experts gain backlinks by building relationships with other websites. It’s crucial to avoid spamming your links or building them too quickly. This could result in your website becoming de-indexed, which is essentially being banned from the search engines.
3. Get social signals.
Getting likes and shares from social media may have an impact on your search engine rankings. So, it makes sense to create the most valuable content you can and share it to your social media accounts, where others can like and share it too.
Need help? Check out our social media services
Now that you know what on-page and off-page factors affect your SEO efforts, you can make any necessary changes to your website, leading to a boost in rankings and sales.
Just remember that SEO takes time to work. It won’t happen overnight and may take many months for you to see the fruits of your labour. However, this effort will be worth it once you’re continuously getting targeted traffic from the search engines, with the sales that come with it!
Our website starter packages both include on page SEO on launch
Learn about our Springer Spaniel and Great Dane packages that are perfect for Start-ups