Google analytics is a great tool for your website. But, it needs setting up well to get the most useful measurements out of it. One good way is to set up goals.
Goals are a versatile way to measure how well your site fulfils your target objectives. You can set up individual Goals to track discrete actions, such as transactions with a minimum purchase amount or the amount of time spent on a screen. To get you started this week we’ll show you how to set up a goal for measuring how many people that visit your website convert to your email list sign up and how many people who visit your website view your testimonials: