Click through rate is when subscribers to your emails, not only open them but then click on any of the links contained within your sent email. Uclick rate is a more honest metric, and it’s more closely tied to sales for online retailers.
87% of clicks will happen when a reader opens an email for the first time.
What kind of click-through rate can you expect?
The average click-through rate for an email campaign is 3.15%
How to improve your click-through rate using E marketing
The best way to always have a solid click-through rate is by building a permission-centric, opt-in database of contacts using inbound marketing. The logic behind this is simple: People who want to receive your email are much more likely to love it and click on it than people who have never heard of you.
Here are 5 more top tips:
1) Create an urgent call to action
This tactic that works particularly well for product marketers by putting limits on your offers. This forces readers to redeem them quickly, increasing your click-through rate.
2) Segment your list
Not emailing the same thing to everyone on your list, you can increase the relevance of each email you send, which also increases the engagement. Aside from preventing you from annoying email recipients with irrelevant offers, list segmentation lets you provide a more targeted offer, increasing the likelihood your reader will click-through
4) Keep it short and sweet
Keep emails short to increase the likelihood that email recipients will encounter your offer before getting bored and deleting it. If you have too much to say split it up into a series of emails over the course of several weeks.
5) What’s the one big thing?