Facebook takes on Youtube; how to improve video on your Business Page

It's no secret that YouTube is the top video site in the world, particularly given its search ranging features now it's owned by Google. However, with Facebook recently introducing videos and call to action buttons on their native video uploads it's no surprise that links and embeds of YouTube are attracting increasingly less engagement on Facebook than native video uploads.

Now Facebook has also rolled-out YouTube-like playlists, and also given branded pages the option to highlight a featured video in an extra-large format, along with its comment feed.

Of course, in Facebook's savvy way, the video must have been uploaded directly to Facebook - no YouTube or Vimeo embeds!  All business pages will be eligible for the new design, and if owners decide not to implement the new features then the videos they post will still show up in chronological order.


How to Set a Featured Video on Your Facebook Business Page

Setting up a featured video is a very easy process. Just navigate to the 'Videos' section of the page. To add a featured video, the video tab at the top of your page:

click on the videos tab

Here, you can either select an existing video or upload a new file in the 'Add Video' section.   Click on the blue button  "Add featured video" to get started or alternatively, you can just click on the 'Feature this Video' button that now appears under each video.  Here we've chosen to select a Facebook video we've already uploaded:

Select the video you want to feature

Once selected the featured video will then show at the top of the videos page:

the featured video will then show at the top of the videos page

The selected video will then appear as a larger thumbnail on your video page for as long as you want it to:

See the featured video in your about section on your page

How to Create a Facebook Video Playlist

Alongside the featured video, you can also set up a playlist of videos, just like you can on YouTube! This can be great, if like us, you create different types of videos, or have video for different products or services.  We've set one up for example just for our social media videos:

video playlist on facebook

Click on the 'Create Playlist' button and give your new playlist a good title and description. Then click next and select the videos you want to feature in this playlist. Simple at that and much easier for your followers to navigate through if you have many.


So if your business is on Facebook and has videos it's worth trying to upload some natively and get organised rather than simply linking from YouTube or other external sources.  If you're not sure how to upload to Facebook natively here's a handy quick video guide:

For more quick video guides like this one subscribe to us on YouTube.

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