How to make a great first impression on social media
If you're looking to gain more followers on social media you need to make a good first impression. How do you do this on any social media network? You ensure you have a completely full social media profile.
We all know that you never get a second chance to make a first impression. That's why the first step of your social strategy should be to complete your profile. Don't promote to people they can connect with you on the social media channel until this vital step is done.
Here's a what you need to include in your profile:
- Your username - which should be the same across all networks where possible
- About you / a description
- Location - where in the world you are
- A link back to your website
- Profile picture or logo
- Cover photo
It's important to also ensure steps 1 and 5 are the right size for the right platform. You don't need to have a tool like Photoshop to create them. Use a tool like Canva that has prebuilt templates that set the proper sizes for you.
Develop consistency across channels
Whist the amount of text you can write in your profile varies across networks, it's important to aim for consistency. With images it's important to create familiarity. This means your avatar (profile picture) should be the same across all networks. Your cover photos should also be similar.
How to make a good first impression on social media
In your written bio you should tailor your keywords to your audience using personable language. You should also try to answer the question of your potential followers: “What’s in it for me?”
How you should set up your social media account
It's also important hen you first create your account to seed your account with a 5 to 10 posts. As this helps people get a taste for what type of content you'll be posting. It also shows them that you're established and invested on the channel.
