Are you using Instagram for your business marketing yet?
Instagram is a powerful social media platform with over a billion active users every month. With a community like that, there is no doubt that your audience is there. Surprisingly, the users are almost evenly divided between men and women, most of whom are between 18 and 34. However, there are also over 18.3 million users who are over 65 years of age.
When considering how best to use Instagram for business consider the following important points:
Know Your Audience
Before you even start, you need to truly understand who your audience is so that you can ensure your profile is attractive to them, and that the content you share is relevant.
Set Up Your Account Right
Use a business version of an Instagram account to unlock all the special business features. You want to be upfront and honest about yourself from day one, whether you’re a company or an individual who wants to earn money marketing on Instagram.
Post Relevant Content Often
Don’t leave your account bare. Post relevant information and content regularly. Use software like Canva to help you schedule posts to your accounts.
Ensure Content Is Visually Beautiful
Instagram is known for the amazing images shared. The members of the platform take the image very seriously and work hard to create images that are gorgeous.
Don’t Forget Your CTA
Use your action buttons to add a call-to-action button to your profile. Ideally every post you’ll want to add a call to action such as how to download your freebie via your profile bio.
Focus on Sharing Your Story
Remember that the reason there is such a thing as “Instagram stories” is because they want you to share a story. People love feeling as if they’re learning a little more over time about you and your business.
Have Fun and Be Yourself
One of the most important elements on Instagram, even though at first glance it sometimes doesn’t seem to be so, is transparency, honesty and being authentic.
Using Instagram for your business is really a no-brainer today. Whether you’re a small business or a big business, you can find your audience on Instagram and attract them to follow you if you post the information that your audience wants to consume.
