Instagram has become a powerful tool for businesses looking to increase their online presence and reach new customers. Instagram Highlights is a feature that allows you to showcase the most important stories on your profile. Not only can you use Highlights to keep your content organised and easily accessible for your followers but you can use them can use strategically to showcase their products and services in a visually appealing way.
Highlight covers are the little circles that appear on your profile, representing each Highlight.
Here are some tips on how to use Instagram Highlights for your business:
1. Organise your content into categories
To keep your Highlights organised and easy to navigate, you can categorise your content into different sections. It's best to showcase your products or services. It's a great way to give customers a glimpse into what you have to offer and what sets you apart from your competitors.
2. Use Highlight covers
Before creating your Instagram Highlights, it's important to know who your target audience is. This will help you determine what type of content to feature in your Highlights and how to present it in a way that appeals to your audience.
3. Use a consistent theme & design
This helps your followers to quickly understand what each Highlight is about, and makes your profile look more professional and organised.
Ensure it reflects your brand but this could be a specific colour scheme, font, or design element that you use consistently across all of your Highlights
4. Keep your highlights updated
It's important to regularly update your Instagram Highlights with new content.
This could mean adding new Stories, updating existing Highlights with new content, or removing outdated content. This keeps your profile fresh and relevant and shows your followers that you're active on the platform.
Instagram Highlights are a valuable tool for businesses looking to increase their online presence and reach new customers. By following these tips, you can create effective Instagram Highlights that showcase your products, services, and brand in the best possible light. This makes it much easier to convert visitors into followers.