Managing the Mumbo Jumbo – Your friendly guide to website jargon – part three

This week we help you decipher more ‘Mumbo Jumbo' terms that tend to be banded around by Website designers.  At Purple Dog we like to speak the language of our customers so thought we'd demystify some of these commonly used terms you might hear used when you are shopping around for a new website.  This is part three in our four part series.

Managing the Mumbo Jumbo - your friendly guide to website jargon


A piece of code that triggers a change on an item (typically a graphic change, such as making an image or hyperlink appear) in a Web page when the mouse pointer passes over it.


Refers to how monitors divide the display screen into thousands or millions of individual dots to display an image. A pixel is one dot.



The resolution of an image describes how fine the dots are that make up that image. The more dots, the higher the resolution. When displayed on a monitor, the dots are called pixels. A 640 x 480 screen (resolution) is capable of displaying 640 distinct dots on each of its 480 lines, or about 300,000 pixels.


File Transfer Protocol. Ability to transfer rapidly entire files from one computer to another.


In browsers, “cache” is used to identify a space where web pages you have visited are stored in your computer. A copy of documents you retrieve is stored in cache. When you use GO BACK, or any other means to revisit a document, the browser first checks to see if it is in cache and will retrieve it from there because it is much faster than retrieving it from the server.


Bandwidth is the amount of data that can be transferred over the network in a fixed amount of time. On the Internet, it is usually expressed in bits per second (bps). A hosting server will allocate your site a fixed amount of bandwidth usage within a regular period of time.


Reciprocal Link

A link on Site A to Site B placed with the understanding that Site B will link to Site A.


A technique for making a web page available under different URLs. Redirections are often used when moving a page or site to a new domain and to direct visitors to the correct site when registering common domain misspellings



A Web page is interactive when it prompts a response from the user or in some way can interact with the user dynamically (eg; filling out a form, commenting on a blog, or a poll etc).

Here is an example of a poll – please join in:

Scroll to Top