Purple Dog are committed to respecting your online privacy and recognise your need for appropriate protection and management of any personally identifiable information (“Personal Information”) you share with us.This privacy statement explains data collection and use practices with regard to this Web site.

Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address, an e-mail address or other contact information, whether at work or at home. In general, you can visit our web pages without telling us who you are or revealing any Personal Information about yourself.

Purple Dog does not store personally identifiable information in our cookie data.

There may be sections of the Purple Dog website that asks you to register for access to documents, other download items or to instigate contact with Purple Dog. Any information you provide will remain Purple Dog's property and under no circumstances will it be sold or rented to a third party. Purple Dog may use your contact information to send you company and product information that you requested, and for marketing analysis of our Web site traffic.

In addition to any personal information you may provide, Purple Dog may use software or other tools that enable us to collect specific technical information like your Internet protocol (IP) address, your computer's operating system, your browser type, traffic patterns and the address of any referring Web sites. Purple Dog monitors how a visitor arrives at our website, but cannot and will not gather information about other sites the visitor has been on.

Purple Dog may use your personal information for the following purposes:

  • To enable you to use the site without repeatedly entering passwords or logins.
  • To provide information or services that you have requested.
  • To help us manage our content to ensure it is relevant and appropriate to you.
  • To alert you to company news, product upgrades, other updated information and new products and services from Purple Dog.
  • Purple Dog will allow you to easily remove your name from our distribution or marketing lists by clicking on the unsubscribe link provided within each electronic communication.

The security and protection of your personal information is of paramount importance to Purple Dog. Therefore any information collected by Purple Dog is stored securely in order to avoid unauthorised access.

The security of your data such as subscriber lists and campaign content is incredibly important to Purple Dog. We have put in place both hardware and software protection to ensure that nobody else has access to your account and the information it contains.

A “cookie” is a small text file that may be used, for example, to collect information about web site activity. Some cookies and other technologies may serve to recall Personal Information previously indicated by a web user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. If you do not wish to receive cookies, or want to be notified of when they are placed, you may set your Web browser to do so, if your browser so permits. Please be aware that disabling cookies on your browser will reduce your functionality across many web sites.

Cookies help Web sites recognise repeat visitors to our site. Cookies are only read by the server that placed them and are unable to execute any code or virus. Cookies allow our system to auto-populate certain login information on a registration form using information that was received from you on a previous visit. Cookies also allow us to identify you. By showing how and when our visitors use this site, this information can help us to continue to improve our site.

One of the cookies we use is essential for parts of the site to operate and has already been set. This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.[/dropdown_box]

This site uses cookies. You may delete and block all cookies from this site. Below are the cookies that are used on this website:

Google Analytics

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. For further information please read Google's privacy overview.  To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. 

Essential cookie (Session ID)

This cookie is essential for the website to operate and is set upon your arrival to the Purple Dog website. This cookie is deleted when you close your browser.

From time to time, Purple Dog may provide links on our website that point to external websites. We have no control over the content of these other sites, nor the usage of information they gather.

Summary

Recent legislation from the European Union has meant that websites must provide clear information about their use of cookies to their customers, something Purple Dog fully support.