Beginners guide Archives

How should you choose a Website Designer? With so many options it can be overwhelming. The array of web designers available is huge! So are the different website platforms. Should you have a completely bespoke, coded website? A WordPress content management system? Or even a ‘do it yourself’ with a website builder like Squarespace or…

To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers. Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do…

Social Media image creation can seem quite daunting to the small business owner. Graphic Design can seem overwhelming but now with free tools like Canva to help you get started, and social media images having more of an impact it’s certainly worth investing some time to create some social media images. Here are 7 simple social…

Social Media presence has become almost vital for all business – large, small or the self-employed. Whether you like it or not, if you don’t take steps and manage your online presence, your customers and clients will! And sadly, it’s normally the unhappy ones that will make the effort and announce their dissatisfaction. Nowadays, just…

The age of the internet has afforded us an incredible amount connectivity. We can reach thousands, if not millions of people now through something as simple as social media. Marketing used to mean ad space in the local newspaper, but today it encompasses a variety of tactics, platforms, and strategies to reach and attract new customers. Platforms like Facebook,…

We have often recommended in the past to make full use of Social Media Visuals. In fact, all platforms are becoming more image-centric. The reason being is we connect emotionally to images more than video, audio or text. People make decisions and take action quickly when prompted by images, rather than by reading a lot of…

If you’ve been using social media for business for awhile, do you know what works on social media? Have you learnt which content, timing, and frequency is right for you? It helps to have a sense of which social media stats to look for, where to look for them, and how to assess their success. Find your…

There are so many social media channels and so little time in business. We’ve touched before on how to save yourself time on social media. The secret is in the scheduling. Then you’ll have time to engage with and listen to your audience – the social part! Schedule your posts and work in batches Scheduling is the…