Why your website needs an xml sitemap

To help with SEO your website needs an XML sitemap. An XML sitemap is a list of your website’s URL (the address of each page on your website).  That’s why it’s called a sitemap. It maps out how the website is structured and what the website includes.  XML stands for “Extensible Markup Language”, a way…

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Why you should be blogging for business

Last week we introduced to the concept of Content Marketing.  In our opinion the foundation for your content marketing strategy should start with your blog.  Blog is short for “Web Log”. A blog is an online journal that you can keep on your own website or house on a site designed especially for blogs.  People…

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How to optimise your images for SEO

Any business that has invested in a website will have likely spent some time some time finding out about Search Engine Optimisation (SEO) and how carefully crafting your content with good keywords can help your site to achieve better rankings in search engine results. A basic understanding of SEO principles is essential to building a successful online…

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Digital Marketing is what we’re all about at Purple Dog.  As every year goes by it’s becoming more and more important to have a web presence when you run a business. The majority of businesses understand the need to be online with their own website. Unfortunately many don’t realise that it doesn’t stop there. To carry…

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Findability

When getting started with your website there are 5 key qualities that you need to bear in mind.  Follow these steps below for a great website: Usability With all the demands on our time these days people have short attention spans so a website that isn’t easy to use is likely to lose visitors quickly. …

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Hashtag it

Hashtags are no longer just for Twitter.  You’ll now find Social Media Hashtags on most of the other major social media sites like Facebook, Google Plus, Instagram and Pinterest. Hashtags are powerful tools in social media as they enable you to tag keywords and phrases which enables interests and conversations to be tracked and of course…

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Social media aids SEO

Like the fax machine of the 1980s and email of the 2000s, Social media marketing has gone from being a “business option” to being a “business essential”, but you still have time to get ahead of your competitors. The main benefits of running a social media campaign are: 1. Enhancing your trustworthiness You will see…

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