choose a website desigher

How should you choose a Website Designer? With so many options it can be overwhelming. The array of web designers available is huge! So are the different website platforms. Should you have a completely bespoke, coded website? A WordPress content management system? Or even a ‘do it yourself’ with a website builder like Squarespace or…

Read More
Why your website needs an xml sitemap

To help with SEO your website needs an XML sitemap. An XML sitemap is a list of your website’s URL (the address of each page on your website).  That’s why it’s called a sitemap. It maps out how the website is structured and what the website includes.  XML stands for “Extensible Markup Language”, a way…

Read More

We have often recommended in the past to make full use of  Social Media Visuals.  In fact, all platforms are becoming more image-centric.  The reason being is we connect emotionally to images more than video, audio or text. People make decisions and take action quickly when prompted by images, rather than by reading a lot of…

Read More
4 tips for your website homepage

Your website, if done correctly, should be one of the strongest pieces of persuasive material that you have for your business.  Here are four tips to ensure you don’t miss out on an opportunity to increase leads, conversions, and sales: 1. Make very clear what you do If a visitor can’t see exactly what it…

Read More
identify your topic

Last week we discussed the benefits of a business blog, so this week we thought we would share with you some tips on how to get started on a successful business blog.  Before you begin with selecting a platform, considering the look and feel and your branding you need to put a plan together for the content.  Follow…

Read More
How to optimise your images for SEO

Any business that has invested in a website will have likely spent some time some time finding out about Search Engine Optimisation (SEO) and how carefully crafting your content with good keywords can help your site to achieve better rankings in search engine results. A basic understanding of SEO principles is essential to building a successful online…

Read More