web design Archives - Purple Dog

How should you choose a Website Designer? With so many options it can be overwhelming. The array of web designers available is huge! So are the different website platforms. Should you have a completely bespoke, coded website? A WordPress content management system? Or even a ‘do it yourself’ with a website builder like Squarespace or…

To help with SEO your website needs an XML sitemap. An XML sitemap is a list of your website’s URL (the address of each page on your website). That’s why it’s called a sitemap. It maps out how the website is structured and what the website includes. XML stands for “Extensible Markup Language”, a way…

We have often recommended in the past to make full use of Social Media Visuals. In fact, all platforms are becoming more image-centric. The reason being is we connect emotionally to images more than video, audio or text. People make decisions and take action quickly when prompted by images, rather than by reading a lot of…

Last week we gave you four tips for your website homepage, this week we’ve discovered a handy infographic from Skadeedle that covers the main points that you can pin to Pinterest as a handy reference:

Your website, if done correctly, should be one of the strongest pieces of persuasive material that you have for your business. Here are four tips to ensure you don’t miss out on an opportunity to increase leads, conversions, and sales: 1. Make very clear what you do If a visitor can’t see exactly what it…

How to add a page to your wordpress site

If you use wordpress as a content management system for your blog or website you might find it useful to add new pages. Here’s how to add a page to your wordpress site:

Last week we discussed the benefits of a business blog, so this week we thought we would share with you some tips on how to get started on a successful business blog. Before you begin with selecting a platform, considering the look and feel and your branding you need to put a plan together for the content. Follow…

Any business that has invested in a website will have likely spent some time some time finding out about Search Engine Optimisation (SEO) and how carefully crafting your content with good keywords can help your site to achieve better rankings in search engine results. A basic understanding of SEO principles is essential to building a successful online…