Business that have yet to embrace social media often fail to see the potential that even the simple exposure and networking power it can bring. A tweet can lead to direct sales opportunities without the need for hard sells and even promotional language. Don't believe us? We'll share a small business case study with you to demonstrate the power of a tweet for local businesses.
New Forest Aromatics are a small business based near Brockenhurst in the New Forest, Hampshire. They create beautiful, natural products for you and your home that contain high quality ingredients from natural, organic or sustainable sources. Debbie, the owner, recently attended one of our social media courses and is now active on both Facebook and Twitter.
Due to Debbie being passionate about using local ingredients where she can she's a member of Hampshire Fare @HampshireFare and many of her products carry the New Forest Marque. On a recent visit to the Hampshire Fare offices she left them a sample of her hand wash. They later tweeted a picture tagging her twitter handle @NewForestAromas :
This got exposure on their feed with their larger number of followers. In addition Debbie followed up publicly with a thank you tweet:
Within the hour of this exposure on twitter Debbie was followed by River Cottage Canteen Winchester @WinCanteen who checked out her well constructed twitter bio and gave her a ring to say they were currently using one product in their customer bathrooms but were looking for a local product such as New Forest Aromatics. Debbie managed to make a direct sale and a new relationship from this one tweet. Which demonstrates just how powerful a small tweet can be. Of course then Debbie got even more exposure for her hand wash when the River Cottage then retweeted the original Hampshire Fare tweet with a quote:
— Winchester Canteen (@WinCanteen) June 10, 2015
Debbie at New Forest Aromatics is a great case study of social media as she doesn't post in an overly promotional way. She makes good use of images, uses a conversational tone and networks with other local businesses. If you want help getting started using social media contact us today.