Email Marketing

The Advantages and Disadvantages of Online Marketing

Many businesses are trying to increase profits by using online marketing to increase sales, while also hoping to raise brand awareness. While online marketing has its advantages, there are also some disadvantages too. Let’s look at both the advantages and disadvantages of online marketing. Advantages of Online Marketing It can be a low-cost promotion strategy. …

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Is your Brand Identity Consistent in these 4 important places?

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in …

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Grow your email list by collecting email addresses online

To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers.  Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do …

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how to grow your email list online

How to get a great click through rate using E marketing

We’ve previously discussed how often you should send your email campaigns and how to get a great open rate.  This week we will turn our attention to click-through rate. Click through rate is when subscribers to your emails, not only open them but then click on any of the links contained within your sent email.  Usually, …

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HOW TO INCREASE YOUR EMAIL CLICK THROUGH RATE

Email Marketing

Friday we looked at how often you should use Email Marketing, so we thought we’d share with you this infographic we found that gives a good overview of email marketing in numbers:

email marketing
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