Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in…

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how to grow your email list online

To grow your email list is an essential requirement for any business. By getting people to sign up for your weekly or monthly email marketing campaigns you can stay in regular contact with your prospects and customers.  Building a targeted and invested email list of subscribers is hands down one of THE most important things you can do…

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How to sell through email

Many entrepreneurs will claim “the money is in the list”.  This infographic from Get Response shows just how you can profit from email marketing:

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HOW TO INCREASE YOUR EMAIL CLICK THROUGH RATE

We’ve previously discussed how often you should send your email campaigns and how to get a great open rate.  This week we will turn our attention to click-through rate. Click through rate is when subscribers to your emails, not only open them but then click on any of the links contained within your sent email.  Usually,…

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email marketing

Friday we looked at how often you should use Email Marketing, so we thought we’d share with you this infographic we found that gives a good overview of email marketing in numbers:

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How often should you send emails?

We all want to send email campaigns in the best frequency…..we don’t want to send too little that our customers forget us or worse think we’ve forgotten them, we don’t want to send too many that the emails start becoming “eblasts” and subscribers stop paying attention – or worse; get annoyed! So just how often…

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How to improve your email open rates

Email marketing is a valuable tool in any businesses marketing arsenal. However, getting great open rates can be tricky in the average email inbox. Here are some top tips to help you improve your email rates:

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Email isn’t dead

Last week we explained why it is so important to build your email list.  So today we thought we share this infographic from Marketo which confirms just how email marketing isn’t dead yet and how it’s evolving:

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