Having a website is just the beginning of your online journey. To reach a wider audience and achieve your business objectives, you need to drive traffic to your site. It’s not just about having an online presence; it’s about making that presence work effectively for you. How to drive more traffic to your website 1. …
Drive Website Traffic Like a Pro: 6 Powerful Strategies to Try Read More »
Many businesses are trying to increase profits by using online marketing to increase sales, while also hoping to raise brand awareness. While online marketing has its advantages, there are also some disadvantages too. Let’s look at both the advantages and disadvantages of online marketing. Advantages of Online Marketing It can be a low-cost promotion strategy. …
The Advantages and Disadvantages of Online Marketing Read More »
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in …
Is your Brand Identity Consistent in these 4 important places? Read More »
We’ve previously discussed how often you should send your email campaigns and how to get a great open rate.  This week we will turn our attention to click-through rate. Click through rate is when subscribers to your emails, not only open them but then click on any of the links contained within your sent email.  Usually, …
How to get a great click through rate using E marketing Read More »
We all want to send email campaigns in the best frequency…..we don’t want to send too little that our customers forget us or worse think we’ve forgotten them, we don’t want to send too many that the emails start becoming “eblasts” and subscribers stop paying attention – or worse; get annoyed! So just how often …
The great thing about e-mail marketing is it’s so flexible in its utility.  You can design different templates for different purposes. Here are 5 different suggestions on the types of email campaigns you could send. 1. Email Newsletters As a basis for an ongoing relationship, there’s nothing better than an email newsletter providing reliable, regularly …
When you are preparing to send out an email campaign to your customers or potential customers there are many factors to consider. If you are going to send a campaign you want to ensure your email is actually going to get opened. Here are some top tips to ensure you get a great open rate. …
Next month we will be producing some useful blog posts for getting the best results for email marketing. Â To make sure you don’t miss any posts subscribe to receive our tips by email in the form on the right. Â We thought we’d prepare beginners in advance with some of the terms that tend …
Start confidently creating Instagram Reels
