We have often recommended in the past to make full use of Social Media Visuals. In fact, all platforms are becoming more image-centric. The reason being is we connect emotionally to images more than video, audio or text.
People make decisions and take action quickly when prompted by images, rather than by reading a lot of text. So it's no surprise that Instagram is the social media network that has the biggest increase of new users.
But when using images in social media, you have to be careful that you don't infringe copyright issues. There have been instances where bloggers and businesses have used an image they found on Google and were then later sent a letter of demand from a lawyer for thousands. So, you can't just use Google Images to source your images.
So here are some tips for using visuals in your social media:
1. Firstly consider creating your own (with your own photos)
Here's an example of one simple one we used on Instagram with a text overlay:
2. Buy a stock photo from a reputable source so that you have the royalty-free rights to use it for marketing and commercial use (check the restrictions and keep a record of them).
wSome good ones here are Canva, Shutterstock, BigStock
3. Use FREE (royalty free) stock libraries such as Pixabay and Unsplash.
