W.W.W? What Weird Words – Your friendly guide to website jargon – part one

Talking to web site designers can sometimes be like trying to listen to someone speak in French when you barely scrapped a C at school many years ago!  Here at Purple Dog we ditch the jargon, but just in case you want to compare us to some other website companies out there we've put together a brief guide to their terminology so you won't be bambaoozled. A friendly guide to website jargon Learning a new language is quite taxing we've broken this down into four bite-sized parts for you, so make sure you come back next week for part two.  

WWW (World Wide Web)

The world wide web Is a way of accessing information over the medium of the Internet. Browsers, are utilized to access the vast collection of interconnected documents on the web.


Software programs that enable you to view web pages and other documents on the Internet. They “translate” HTML-encoded files into the text, images, sounds, and other features you see. The most commonly used browsers are Microsoft Internet Explorer (often called IE), Firefox, Mozilla, Safari, Opera, and Chrome.  Here at Purple Dog we love Firefox

What is HTML?

HTML ( Hyper Text Markup Language)

This is a coded language that the structure for websites is built.

Domain Name

A unique name eg. www.purple-dog.co.uk, that identifies one or more IP addresses. Domain names are used in URLs to identify particular Web sites. Every web site is located by its unique IP address.


URL (Uniform Resource Locator)

Each separate page accessible on the Web has a unique address which can by identified by its URL. The first part of the address (eg; http) indicates what protocol to use, and the second part specifies domain name where the resource is located.

IP Address or IP Number

(Internet Protocol number or address). Protocol means a set of rules and the IP is a unique number consisting of 4 parts separated by dots, e.g. Every machine that is on the Internet has a unique IP address. Think of it like a postcode.

Purple Dog Go Fetch E marketing


The provision of storage space and access for websites.

CSS (Cascading Style Sheets)

This is a tool (more codes!) that website designers use for adding style (e.g. fonts, colors, spacing) to Web documents.

Every dog needs a reward for learning new tricks so we'll leave you today with some cookies:

Every dog needs a treatCookies

A message from a website, sent to and stored by your browser on your computer.  The main use for cookies is to provide customized Web pages according to a profile of your interests. When you log onto a “customize” type of invitation on a Web page and fill in your name and other information, this may result in a cookie on your computer which that Web page will access to appear to “know” you and provide what you want.

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