You maybe aware that a consistent presence on social media is necessary for your business but then struggle with content. Do you often ask yourself what should I post on social media? There are many types of social media posts you can make and the key to a successful social media calendar is variety.
So here are some ideas for what to post on social media:
1. Make an announcement
Do you have a sale on? Is there an event you are hosting coming up? Have you just written a new blog post or newsletter? Here's an example from Passford House Hotel's Facebook:
2. Get a little personal
People are on social media to connect with people! So every now and then show a little more of the personal side to you and your business. Let your audience peek behind the curtain and get a little insight into you and your business. Just Keep Pinning posted their messy desk on Instagram for example:
3. Share a resource
This can be anything you think will give value to your followers. Whether it's a website they might enjoy, or maybe even a product or tool they might find useful. In this example Peg Fitzpatrick shares a list of the top 10 social media blogs to follow:
4. Share someone else's post
Retweet or share anything you think will be helpful to your followers or can help build relationships for business partners in the future. Make sure whatever you share aligns with your brand's values.
5. Ask questions
Asking your audience questions is a great way to get engagement from your audience.