As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up again but that’s short lived and within six weeks they are inactive again. What kind of feeling or impression does that impart, especially on an uber-professional platform like LinkedIn?

The easiest way to be consistent with any social media marketing is to create a plan: a checklist or action steps that you can implement every day. A simple way to remember all the things to check or do when you log in to make sure you’re covering all your bases. A daily action plan will help you remember everything but it also saves time and prevents you from staring at your computer screen, not having any thoughts as to what to share or how to contribute to the groups you’re in.

What to Do on a Daily Basis to Attract New Clients on LinkedIn

1. Check for any new Messages or Network Invitations.

You are not required to accept new invitations, especially from people whom you have never met or had any interaction with. While some business owners think LinkedIn is a numbers’ game (the more connections you have, the better) others believe that the quality of your connections are more important than the volume of connections. The choice is yours.

What to Do on a Daily Basis to Attract New Clients on LinkedIn

2. Check Notifications

Here is where you’ll see birthdays, work anniversaries, or interesting content from your connections. Sending a personal note for birthdays and anniversaries is a nice touch to building that relationship and takes only a moment of your time.

What to Do on a Daily Basis to Attract New Clients on LinkedIn

3. Share some content.

This is where a blank calendar grid or a planner comes in handy to plan your content sharing strategy. Content includes articles, blog posts, videos, infographics, product graphics (such as eBook cover, webinar announcement, etc.), and so much more.

  • Aim to create your own content and supplement that with curated content you find elsewhere that speaks to your point.
  • Look at the calendar and plan for any holidays or seasons that affect your business or sales and create seasonal graphics.

Creating this list of content ahead of time allows you to have the prewritten content ready to just copy and paste when you log in to LinkedIn. Or you can use a social media scheduling tool or even, outsource your content creation.  If you can't manage that then block off time once or twice a week to create that content.

4. Visit and participate in Groups

Your name will stay foremost in people’s minds if you provide value in every LinkedIn post and by staying active in your groups. Create a daily action plan that works for you and then put it into action. Engage your audience and provide value every time you post and you’ll soon see a growth in your connections and possible new sales.

What to Do on a Daily Basis to Attract New Clients on LinkedIn

In Conclusion

Your name will stay foremost in people’s minds if you provide value in every LinkedIn post and by staying active in your groups. Create a daily action plan that works for you and then put it into action. Engage your audience and provide value every time you post and you’ll soon see a growth in your connections and possible new sales.

About Rebecca

Rebecca is passionate about helping others choose the right options for promoting their business or club online. Her constantly curious and problem solving nature make her able to learn new skills quickly. Yet as a qualified Secondary School teacher make her empathetic and able to pass on these skills to empower others trying to find their way in the online world.