Last week we introduced to the concept of Content Marketing. In our opinion the foundation for your content marketing strategy should start with your blog. Blog is short for “Web Log”.
A blog is an online journal that you can keep on your own website or house on a site designed especially for blogs. People have been blogging since web browsers became widely available in the 1990s and blogs have steadily become very popular.
Why you should be Blogging for your business
Improve your Search Rankings
Google and other search engines are increasing the value and the priority of blogs and social media assets such as Facebook and Twitter in their search results. Companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic. Google takes particular interest in blog posts because they are updated often and Google loves fresh content.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Show your expertise
Well written articles demonstrate you as an industry leader. By posting topics which resonate with your market and sharing your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well-researched articles about your service. Become the hub or the place to be, for your industry.
People love tips and tricks. If you write them and they are really useful, customers and prospects will read and share them.
Build Customer Trust
The more you can show that you are knowledgeable in your sector, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them. Consumers like to be informed, and appreciate that you are the one teaching them.
Allows you to tell your brand story
A blog gives your company a voice and a personality. Use it to your advantage and show your audience what your brand is about.
Traffic converts to leads
With each post your write you can have a call to action. Market yourself and create a call to action that doesn’t feel like a hard sell. Have a signup form available for a monthly newsletter or webinar.
Cost Effective Marketing
Some public blogging sites are free; others charge only nominal fees. But the best blog is one that is integrated into your existing website. The only cost is your time.
Best of all a blog can then be shared to your social media channels as content too!
This time next week we’ll explain how to build a successful blog. Make sure you don’t miss this or another blog post again and have our helpful articles sent to you.