Social media support that digs you out of the content creation doom spiral
Never again feel burned out online or triggered by your home feed. Stop dropping the consistency ball and scratching your head over a post with two “likes”.
Fancy turning your social strategy into a walk-in-the-park?
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When you’re short on time, I step in. My content services are often booked solid—because they work
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You don’t have to post EVERY DAY or constantly chase new ideas to make your social media shine. There’s a simpler way.
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Take the guess-work out of Instagram, Canva, Linkedin and more with my in-person training and workshops.
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You’re not on Instagram to get views and go viral. You’re here
to figure out the power of strategic storytelling on socials
and grow your bottom line.
I know you don’t have time to waste or money to burn on marketing. What you want is a social media expert to laser focus your efforts and make sure every post builds trust, deepens connection, and attracts high-value leads.
My social media support understands you and your business, it doesn’t ask you to embarrass yourself or look desperate by hopping on awkward trends.
No. With my help, you’ll finally feel free of content brain clutter, feel confident in your social strategy and get time back to carry on with normal life!
I can turn your social media from, “this is so bad” to “wow, I’m making it work!” (really I can!)
I'm Becky
But before you meet me, you have to meet Beanz, my show-stealing, tail-wagging office dog who took my heart in Llys-nini rescue 4 years ago (he’s a bit-of-a-mix for those asking).
I’m the invisible voice behind brilliant businesses. For over a decade, I’ve helped people get social media essentials, like, better engagement, more referrals and a even good night's sleep.
Because with Purple Dog, your online-overwhelm becomes a thing of the past.
Here's some numbers...
Instagram help has arrived
Learn how to reely grab attention
The ONLY 3 secrets you need to create a scroll stopping reel (and the best part? It’s free).
It’s time to mention my emails.
Need 30 fresh content ideas? Lost your reel templates?
My emails tell you handy tips, like, how to find your lost templates, what to post in the summer lull and META’s latest updates - all simplified into human speak.
(Beanz’ll give a tail-wagging welcome)
12 years of Purple Dog! 🎉💜
I’m not entirely sure how that happened, but apparently I’ve now been running my little business for TWELVE years.
And when your business works in social media, 12 years is quite a long time. 😂
I’ve seen platforms come and go, algorithms change more times than I could possibly count, the rise of Stories, Reels, TikTok, Threads, AI... and probably enough Instagram updates to last me a lifetime.
But the thing I’m most proud of isn’t keeping up with all of that.
It’s the businesses I’ve worked with, the people I’ve trained, the clients who’ve trusted me with their social media, and the fact that 12 years later, I still genuinely love helping businesses make sense of it all.
Purple Dog has changed a lot over those 12 years. So have I. And I’m pretty sure there are more changes to come.
For today though, I’m going to celebrate making it to 12. 🎉
Although, as you can see, Beanz appears to have taken responsibility for the cake. 🙄🐶
Here’s to whatever year 13 has in store. 💜
Nearly 12 years in business and I still get slightly nervous about going on holiday. 😂
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There’s always that slightly ridiculous week beforehand where you try to fit three weeks’ work into five days, knowing there’ll still be plenty waiting when you get back.
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But I think one thing that has changed over the years is my idea of what being successful in business actually looks like.
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When I started Purple Dog, I probably measured success by how busy I was. Saying yes to opportunities, taking on more work and generally keeping everything moving.
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These days, success looks more like having time and space outside the business too.
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Which is quite timely, because I’m about to put my out of office on and disappear for a couple of weeks.
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First, three nights in a cabin @erwainescapes by myself with no internet, phone signal or TV. Possibly a slightly extreme way of stopping myself checking my emails, but apparently needs must. 😂
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Then I’m off to Anglesey with the hubbie and Beanz for books, walks, sea swims, wine and hopefully not much productivity whatsoever.
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I spend a lot of time telling other business owners they don’t need to be online all the time.
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Apparently I occasionally need reminding too.
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So, out of office on.
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The inbox will survive.
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Probably. 😂
If you only had 30 minutes for your social media this week, what would you do with it?
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Because I’m fairly sure the answer doesn’t need to be:
“Make three Reels, design a carousel, post every day, spend six hours on Stories and finally investigate whether I should be on Threads.” 😂
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When time is tight, I’d rather prioritise the things that are actually useful.
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Create one good piece of content that helps the people you want to reach. Make sure somewhere in your content you’re reminding people that you do, in fact, have a business and something they can buy, book or enquire about. Then spend a little time actually being social — replying to people, joining conversations and engaging with the people you want to stay connected to.
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You probably won’t have conquered Instagram in 30 minutes.
But you will have done something useful with the time you had, and kept some visibility going until you’ve got a bit more capacity again.
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We build a strategy around what we should be able to do on a good week, rather than thinking about what’s realistic when client work is busy, life gets in the way, or there’s a sunny pub garden and a cold glass of wine making a fairly convincing case for our attention. 😂
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Your social media strategy needs to work on those weeks too.
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Because when you run a business, busy weeks aren’t really the exception.
Sometimes they’re just… Thursday! 😂
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So, if you only had 30 minutes for your social media this week, what would you prioritise?
We have a slightly strange relationship with consistency on social media.
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We decide we’re going to post five times a week.
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Manage it for approximately 11 days. 😂
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Then client work gets busy, emails multiply when nobody is looking, someone needs something *right now*, we miss a couple of posts… and suddenly we’ve decided we’re “terrible at consistency”.
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But were you actually inconsistent?
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Or did you create a content plan for a fictional version of yourself who apparently has no clients, emails, meetings, admin, family commitments or need to occasionally leave the house?
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She sounds incredibly productive.
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I’m not sure she exists. 😂
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Sometimes the answer isn’t to try harder. It’s to look at what you can realistically maintain when business is busy, because *that’s* the schedule you need to build around.
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I’d much rather see a business post two useful, purposeful posts a week and keep that going than aim for five, spend every Thursday thinking “oh God, I haven’t posted again”,🤦♀️ and eventually get thoroughly fed up with Instagram.
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You can always post more when you’ve got the time, ideas and energy.
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But your baseline doesn’t need to be your maximum.
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It needs to be doable.
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So, ignoring what Instagram gurus, content calendars and your wildly optimistic Monday-morning self have told you…
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What’s a genuinely realistic posting schedule for you at the moment? 👇
One of the reasons I’m slightly wary of blanket social media advice is that the answer is very often…
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"It depends." 😂
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Annoying, I know. Especially when what you really wanted was a nice simple answer, preferably accompanied by Prosecco. 🥂
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But I can sit down with two businesses in exactly the same industry and give them completely different advice.
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One might need to put more energy into Instagram because that’s where the right people are finding them.
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Another might be far better spending that time on LinkedIn.
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One might genuinely benefit from creating more video.
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Another might already be trying to create far too much content, and my advice will actually be to "do les" before social media accidentally becomes their second full-time job.
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Because I’m not just looking at what somebody on Instagram has announced is “working right now”.
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I’m looking at who you actually need to reach, what you want social media to do for your business, how your customers make decisions and, importantly, what you realistically have the time and energy to keep doing.
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That last bit matters more than people sometimes realise.
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There’s very little point in me giving you a strategy that looks impressive on a spreadsheet but makes you want to throw your phone into a hedge by week three.
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Which is why I’m always a little suspicious of advice that starts with:
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“You NEED to…” 🤔
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Do you though? 👀
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Maybe.
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But I’d quite like to know a little more about your business first.
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A good social media strategy should fit your business, your customers and your capacity. It shouldn’t force you to squeeze your business into somebody else’s idea of what you *should* be doing online.
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So, what’s one piece of social media advice you keep hearing that you’re not entirely convinced is right for your business?
Miss a few days of posting and suddenly it can feel like you need to make some sort of formal announcement before Instagram will allow you back in 😂
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“Sorry I’ve been quiet…”
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“I know I haven’t posted for a while…”
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“I’m going to try to be more consistent…”
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Meanwhile, it’s August. People are on holiday. The kids are off school. Routines have gone completely out of the window and half of us don’t know what day it is anyway.
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You really don’t need to explain yourself.
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Consistency doesn’t mean showing up perfectly every day or every week without fail. It means finding a way of showing up that works over time, alongside the fact that you also have a business to run and a life to live.
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There will be busy weeks. Holidays. Client work. Family stuff. Sunny afternoons where sitting inside making a Reel suddenly feels like a very questionable life choice.
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And sometimes you’ll simply have absolutely nothing useful to say.
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That’s fine too.
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The problem usually starts when missing a few posts turns into guilt. Then the guilt turns into overthinking what your big “comeback” post should be, and before you know it you’ve spent 45 minutes trying to work out how to casually explain your absence to people who probably hadn’t noticed you were gone 😂
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You have not been summoned to a disciplinary meeting with the Instagram algorithm.
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There is no content debt to repay.
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You haven’t ruined your reach because you took a week off, and you definitely don’t need to compensate by posting seven times before Friday.
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Just post the next useful thing you have to say and carry on.
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Because consistency is really about what you do over time. Missing a Tuesday because you were busy, on holiday or sitting in the garden with an ice cream doesn’t undo everything you’ve already done.
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Have you ever made coming back after a quiet spell MUCH more complicated in your head than it actually needed to be? 😂
When I have an idea for a social media post, my first thought is very rarely:
“Right. How can I turn this into a Reel?” 😂
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Sometimes I have one fairly simple thing to say, and I don’t particularly fancy turning it into a full-scale production involving seven clips, three camera angles and me pretending to casually make a cup of coffee for the fourth time. ☕️
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I usually start by thinking about what I actually want the post to do.
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If I’m explaining something in more detail, a carousel might make sense. If I want to show something in action, video could work better. If it’s quick or behind the scenes, Stories might be perfect.
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And sometimes a good old-fashioned single post does the job perfectly well. Nobody needs to see me close my laptop in slow motion. 😂
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I also think about something that gets forgotten surprisingly often: "how much time and energy do I realistically have to create it?"
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Because the theoretically “perfect” format probably isn’t the right one if it turns a 15-minute job into an hour of filming, editing and wondering why Instagram has moved another button. 😬
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For me, choosing a format is about the message, what I want the post to achieve and what’s actually realistic to create.
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You’re running a business. You don’t need to give every Instagram post its own production budget. 😂
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And if choosing between a Story, post, carousel or Reel takes you far longer than it probably should, this is exactly what we’re looking at in the next Unleashed Content Club workshop on Thursday. 💜🐶
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We’ll look at what each format is useful for, when to choose one over another, and how to make that decision without overcomplicating it.
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If that sounds useful, you can find out more about the Unleashed Content Club via the link in my bio. 💜
It’s very easy to look at a post that got fewer likes than usual and immediately think…
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Well, that didn’t work then. 😂
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And then perhaps stare at the insights for a bit longer, just in case another 47 likes appear out of nowhere.
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But did it actually flop?
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Because a post can be quietly doing a very good job without getting hundreds of likes.
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It might get saved by exactly the right person. Someone might click through to your website, send you a DM or quietly start following along because something you said landed with them.
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Or it might get 12 likes and one genuine enquiry from someone who is ready to work with you.
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I’d take that over 1,200 views from people who scroll past, forget I exist and go back to watching videos of dogs doing questionable things.
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👉The bit that matters is knowing what you wanted the post to do in the first place.
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If I’m trying to reach new people, I’ll look at reach and views.
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If I’ve shared something genuinely useful, I’m interested in saves and shares.
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And if I’m talking about an offer, I’m much more interested in whether someone clicked, enquired or took the next step.
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Because not every post has the same job.
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So judging every post by how many likes it got doesn’t really tell you very much about whether your content is working.
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Sometimes the post with 12 likes is quietly working much harder for your business than the one that got 120.
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(Instagram is inconvenient like that.)
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So next time you’re tempted to declare a post a flop five minutes after posting it, have a look at what it was actually supposed to achieve first.
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Share below 👇 What’s the first number you usually look at when you check how a post has done?
There are already enough things to feel guilty about when you run a small business.
The email you still haven’t replied to. The admin you’ve been moving from one to-do list to another since approximately February. The fact you definitely *were* going to sort your expenses as you went along this year.
Your social media really doesn’t need to join the list 😂
You don’t have to post every day. You don’t need to turn everything into a Reel because apparently “Reels are what we’re all supposed to be doing”. And you definitely don’t need to jump on a trend you don’t understand, don’t particularly like and have spent 20 minutes trying to work out why everyone is pointing at the ceiling.
You also don’t need to keep Facebook, Instagram, LinkedIn, TikTok, YouTube and every other platform fed with content just so you can say you’re there.
That sounds less like a marketing strategy and more like acquiring six particularly demanding pets.
More isn’t automatically better.
I’d much rather see a business choose the platforms and content that actually make sense for their audience and their goals, while also being realistic about the time and energy they have available to do it properly.
Because there’s not much point creating the “perfect” content plan if it requires you to become a part-time content creator alongside running the actual business you’re supposed to be marketing.
Usually, a simpler plan you can keep going with will do far more for you than an ambitious one you abandon three weeks later when you’re thoroughly fed up with Instagram and considering throwing your phone into a hedge.
Social media should support your business, not become another full-time job you accidentally gave yourself.
So, what’s one social media thing you’ve stopped feeling like you “should” be doing?
It’s easy to get into the habit of thinking every Instagram idea needs to become a Reel, especially when we’re constantly being told that Reels are the format for reach.
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(Instagram does have a remarkable ability to make a perfectly sensible business owner question every content decision they’ve ever made.)
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But reach isn’t always what you need from a post.
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Sometimes you want to explain something properly, which might work better as a carousel. Sometimes you want to start a conversation or share a quick update, where a Story or simple single post makes much more sense.
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And sometimes, the best format is simply the one that gets the idea out of your head and onto Instagram in 10 minutes rather than turning it into an hour-long production involving B-roll, captions and finding an audio that doesn’t make you cringe 🙌
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Before you start creating, ask yourself: "What do I actually want this post to do?"
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Do you want it to reach new people? Build trust with the people already following you? Start a conversation? Explain something useful? Tell people about an offer?
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Once you know the job of the post, choosing the format becomes much easier.
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You’re not choosing a Reel because Reels are supposedly what Instagram “prefers”, or because someone has told you that you should be making more of them. You’re choosing the format that makes sense for that particular piece of content and what you want it to achieve.
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This is actually what we’re looking at in this month’s Unleashed Content Club workshop: "Choose the Right Instagram Format".
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We’ll look at Reels, carousels, single posts and Stories, what each format is useful for, and how to make a more strategic choice without accidentally creating yourself another job.
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Because you already have one of those.
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So next time you have an idea for Instagram, try starting with the goal rather than automatically opening the Reel editor.
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Do you have a format you tend to default to?
