Social media support that digs you out of the content creation doom spiral
Never again feel burned out online or triggered by your home feed. Stop dropping the consistency ball and scratching your head over a post with two “likes”.
Fancy turning your social strategy into a walk-in-the-park?
Social Media Services
Ways to work together
Content Creation
When you’re short on time, I step in. My content services are often booked solid—because they work
1:1 Social Strategy OR Audit
You don’t have to post EVERY DAY or constantly chase new ideas to make your social media shine. There’s a simpler way.
Workshops and Training
Take the guess-work out of Instagram, Canva, Linkedin and more with my in-person training and workshops.
Join Unleashed Content Club
Don't need a 121, but a workshop isn't enough?
Join my monthly membership with a live workshop and practical content resources. Get results in a way that feels clear, manageable and sustainable — not like another thing to squeeze into an already full week.
You’re not on Instagram to get views and go viral. You’re here
to figure out the power of strategic storytelling on socials
and grow your bottom line.
I know you don’t have time to waste or money to burn on marketing. What you want is a social media expert to laser focus your efforts and make sure every post builds trust, deepens connection, and attracts high-value leads.
My social media support understands you and your business, it doesn’t ask you to embarrass yourself or look desperate by hopping on awkward trends.
No. With my help, you’ll finally feel free of content brain clutter, feel confident in your social strategy and get time back to carry on with normal life!
I can turn your social media from, “this is so bad” to “wow, I’m making it work!” (really I can!)
I'm Becky
But before you meet me, you have to meet Beanz, my show-stealing, tail-wagging office dog who took my heart in Llys-nini rescue 4 years ago (he’s a bit-of-a-mix for those asking).
I’m the invisible voice behind brilliant businesses. For over a decade, I’ve helped people get social media essentials, like, better engagement, more referrals and a even good night's sleep.
Because with Purple Dog, your online-overwhelm becomes a thing of the past.
Here's some numbers...
Instagram help has arrived
Learn how to reely grab attention
The ONLY 3 secrets you need to create a scroll stopping reel (and the best part? It’s free).
It’s time to mention my emails.
Need 30 fresh content ideas? Lost your reel templates?
My emails tell you handy tips, like, how to find your lost templates, what to post in the summer lull and META’s latest updates - all simplified into human speak.
(Beanz’ll give a tail-wagging welcome)
Filming useful B-roll and filming loads of random clips are not the same thing 👀
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One gives you footage with a job to do. The other gives you a camera roll full of perfectly decent clips… and somehow still not the one your Reel actually needs.
Ask me how I know. I spent yesterday afternoon hunting for one very specific clip 🤦♂️
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Before you start filming, decide:
→ what this video is about
→ what someone needs to understand
→ what they’ll see first
→ which 3–5 clips will actually tell that story
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Those are your planned clips. They have a job to do.
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Then, while you’re already set up, grab a few extras for your B-roll bank. A close-up, your hands working, your workspace, something being set up or packed away. They might not belong in this video, but they could save you time later. That’s what makes filming feel purposeful rather than just “record everything and hope for the best”.
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We’re working through this properly inside Unleashed Content Club on Wednesday as part of Create Better Video Content on Your Phone. We’ll also cover framing, sound, B-roll and simple editing in Edits.
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So are you a planner, or more of a film-everything-and-deal-with-it-later person? 👇
You don’t have to become a presenter to make video content.
I hear from so many business owners who avoid video because they don’t want to sit in front of their phone talking to camera.
That’s only one way to do it.
You can film yourself working and add text over the top. Record a voiceover. Show what’s happening on your screen. Demonstrate how something works. Capture a bit of behind-the-scenes. Show a before and after. Or simply pull a few short clips together into a montage.
Most of those can be filmed very quickly on your phone, and there’s a good chance you’ve already got useful footage sitting in your camera roll that you’ve completely forgotten about.
Every clip in this Reel was already there 👀
That’s the bit I think people often miss. Video doesn’t always mean creating something from scratch. Sometimes it’s just noticing what you’ve already got and using it properly.
Which of these feels easiest for you?
I hear this a lot:
“I know I should make more video, but I genuinely have no idea what to film.”
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Usually, there is plenty to film. It just doesn’t feel interesting because it’s your normal working day.
Preparing for a client. Packing an order. Opening your laptop. Writing notes. Setting something up. Showing part of your process. Answering a question you’ve answered approximately 47 times already.
To you, that is just work.
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To someone following your business, it can be useful, interesting or reassuring because it shows them what you actually do and how you do it.
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Video also does not have to mean talking to camera every five minutes.
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You can use B-roll, text, voiceover, screen recordings, close-ups, behind-the-scenes footage or a simple montage. Much less “presenter mode”, much more capturing what is already happening.
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That is a big part of what we’re covering in next week’s Unleashed Content Club workshop, Create Better Video Content on Your Phone.
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We’ll look at what to film, how to plan the clips you actually need, how to make the footage better, and how to edit it without disappearing into your phone for the rest of the afternoon.
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What do you find hardest at the moment: knowing what to film, being on camera, or editing the thing afterwards?
Confession: my Canva is an absolute mess. 😂
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I’ve been working on my Canva workshop prep this week and, because part of the session is about making Canva quicker and easier to use, I thought I should probably take a proper look at my own organisation first.
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That went well. 🤦
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I currently have 57 folders sitting at the top level.
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They’re named in several different ways, there are duplicates, folders Canva has helpfully created when I’ve resized things, old client bits, random things I clearly intended to sort out later and a few folders where I genuinely have no idea what past Becky was thinking.
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There has clearly been a system at some point.
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I’m just not completely sure what it was. 😂
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It did make me laugh, especially as I’m about to stand in front of a room and talk about getting your Canva organised.
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But it’s also a really useful reminder for the workshop.
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Because making Canva quicker and easier isn’t always about learning another clever feature or shortcut. Sometimes it’s being able to find your logo without going on a small archaeological dig, knowing where your templates are, or finding that brilliant design you made six months ago without scrolling through 847 versions of “Instagram Post”.
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None of this is the exciting bit of Canva, but it makes a huge difference when you’re creating content regularly.
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So before I head to the New Forest on 20 October to deliver a Canva Masterclass for @newforestbp, I’m apparently doing the digital equivalent of clearing out the junk drawer first.
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If you’re coming along, you can see whether I’ve actually managed to practise what I preach by then. 😂
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Please tell me I’m not the only one. How organised is your Canva really: beautifully filed, vaguely under control, or absolute chaos?
Future Becky did poorly Becky a favour.
I’m currently full of cold, my head feels like it’s stuffed with cotton wool, and creating my own Instagram content is fairly low down my list of things I fancy doing.
To top it off, Beanz is under the weather too and is off to the vets tomorrow. Apparently we’ve decided to be poorly together. 🙄🐶
So this isn’t the post I had planned.
But thankfully, past Becky left me with plenty to work with.
I’ve got a bank of photos from photoshoots. I’ve got ideas written down. I’ve got a content plan I can dip into rather than having to start from scratch.
Which means tonight’s content can simply be: pick a photo, share a thought, post it.
No Reel. No elaborate carousel. No trying to force creativity out of a brain that would currently quite like a nap.
And actually, this is exactly why I bang on about making social media sustainable.
Your content plan shouldn’t only work when you’re feeling motivated, have loads of time and everything is going swimmingly.
It needs to work when work gets busy, life happens, the dog needs the vet… or you just feel a bit rubbish.
Sometimes consistency looks like a beautifully planned Reel.
Sometimes it looks like using a photo you already have and choosing the easy post.
Tonight, I’m very much choosing the easy post. 💜
What does your “easy post” look like when you haven’t got the time, energy or brainpower for the thing you’d originally planned?
One of the reasons video content can feel like such a faff?
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We treat every Reel as a completely separate job:
💡 Come up with an idea
📱 Work out what to film
🎥 Set everything up
✂️ Edit it
😮💨 Repeat the whole thing next time
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Instead, try thinking about building a bank of useful clips.
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The next time you have your phone set up, don’t just film the one thing you need.
Capture a few extra shots:
✅ A close-up.
✅ A wider angle.
✅ You doing the thing.
✅ A bit of behind-the-scenes.
✅ Something you could use as B-roll later.
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You don’t even need to know exactly what you’ll use every clip for yet.
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Over time, you start building a library of footage you can pull from rather than starting from scratch every single time you want to create a video.
And that’s one of the things we’ll be getting practical with in this month’s Unleashed Content Club workshop:
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📱 Create Better Video Content on Your Phone
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We’ll look at what to film, how to plan your clips, simple ways to make them look better, how to batch useful footage and how to bring it all together using Edits.
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Because creating more video doesn’t have to mean spending more of your week filming it.
September was a bit of a big one. 🐾💜
Purple Dog turned 13, which still feels slightly ridiculous to say out loud. Thirteen years of self-employment, changing things, learning things, getting things wrong, adapting, and somehow still being here doing a job I genuinely love.
Possibly just as significantly, I took a proper two-week break.
Not a “technically on holiday but still checking emails and doing the odd bit of work” break either. An actual one.
I spent a few days on my own in a restful little off-grid cabin, followed by a trip to Anglesey with Matt and Beanz. Beanz, unsurprisingly, absolutely loved it and seemed very happy with the combination of new walks, sea air and general holiday attention.
For the first time in a long time, I properly switched off. It turns out the business did not collapse in my absence, which is always reassuring.
I’ve also been making more of an effort to get back into wild swimming this month. It’s one of those things I know is really good for me, but which had quietly slipped further and further down the list when life got busy.
Then it was back to work, and September ended up being a pretty varied month.
🎬 I delivered a workshop all about short-form video
💡 Headed to Bristol for Uplift Live and a day full of ideas, conversations and learning
💬 Spoke about LinkedIn at the latst @4ivy event
💜 Celebrated 13 years of Purple Dog along the way
My word for this year was balance, and September probably came closer to what I meant by that than most months have.
There was work. There were interesting things happening. There was also rest, sea swimming, time away, Beanz living his best Anglesey life, and quite a lot of staring at nice views without feeling the need to be productive.
I’d quite like to take a bit more of that into October.
What are you taking into the new month? 👇
Think you need to be talking to camera every time you create a Reel? You really don’t.
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One of the easiest things you can do is start building a little library of everyday B-roll.
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Not staged. Not complicated. Just useful snippets of you actually doing your work.
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So, here’s your challenge for this week 👆
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Don’t worry about turning any of it into content yet. Just capture a few short clips as you go about your normal working day.
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Then, when you DO want to make a Reel, you’re not starting with an empty camera roll wondering what on earth to film.
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And if you’re wondering how long your clips should be, how to make them look better, how to plan what you need and how to edit them together… that’s exactly what we’ll be getting into in this month’s Unleashed Content Club workshop:
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📱 Create Better Video Content on Your Phone
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We’ll be planning, filming and editing simple social media videos without the fancy kit or complicated editing.
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Members can join live, and the replay will be available afterwards too. Sen me a DM if you`d like to know more about the Unleashed Content Club
A slightly bittersweet one today. 💜
I had the pleasure of speaking at the final 4ivy Women luncheon at MansionHouse, Llansteffan, sharing some of the latest changes on LinkedIn and, more importantly, how we can use the platform without it becoming another overwhelming thing on the to-do list.
We talked about what’s changed, what’s worth paying attention to, looking beyond likes when measuring what’s working, and why commenting and conversations are still such an important part of LinkedIn.
One of the points I really wanted people to leave with was that you don’t always need to create more content to be more visible.
Sometimes the right comment, in the right conversation, can do far more for building familiarity and relationships than another post on your own profile.
But today wasn’t just about LinkedIn.
I’m sad that Four Ivy is coming to an end. I’ve always been a big believer in women supporting women in business, and being part of this group has brought so many brilliant women into my world.
There are people I first met through 4ivy who I now work with, regularly bump into at other events, cheer on from the sidelines and, most importantly, now call friends.
So it felt very fitting to spend the final luncheon talking about something I believe in just as strongly online as I do offline:
Business grows through conversations, relationships and showing up for other people.
And while Four Ivy might be ending, I know plenty of those relationships won’t be. 💜
Be honest. When you open Instagram with every intention of “doing some engagement”… how quickly does it turn into scrolling? 👀
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There’s a big difference between posting, scrolling and engaging, but it’s very easy to convince ourselves that time spent on social media automatically equals time spent building our visibility.
It doesn’t.
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In next week’s Unleashed Content Club workshop, we’re looking at what meaningful engagement actually looks like and, importantly, how to make it manageable.
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We’ll cover encouraging conversations around your own content, joining other conversations naturally, using comments and DMs more purposefully and creating an engagement routine that fits around running your business.
Beyond Posting: Building Better Social Media Engagement
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And before then, tell me below:
👇 Which one do you think you spend the MOST time doing: POSTING, SCROLLING or ENGAGING?
